Branding

A woman holding bags. (freestocks/Unsplash, modified by CoinDesk)
Web3 Needs to Develop an Obsession With Brand Image
It’s high time for the crypto industry to start thinking about the next phase of adoption, the end user and the signals it is sending, esteemed artist and designer Aapo Nikkan...
A woman holding bags. (freestocks/Unsplash, modified by CoinDesk)

(MIT Bitcoin Club, Mercatus Center, Cointelegraph/Wikimedia Commons, modified by CoinDesk)
How Sam Bankman-Fried Mastered the Art of Crypto Marketing
The “most generous billionaire” weaponized altruism to built an almost mythical brand, Web3 marketing expert Tim Haldorsson writes.
(MIT Bitcoin Club, Mercatus Center, Cointelegraph/Wikimedia Commons, modified by CoinDesk)

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Gen C: Trailer
Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem.
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Coinbase Signs Sponsorship Deal With CS: GO Esports Tournament Organizer
Coinbase branding will feature across the BLAST Premier Spring Showdown in April and June.
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Coinbase Has Dropped Its Bid to Trademark 'BUIDL'
Coinbase has withdrawn its trademark application for "BUIDL," a popular term used by some segments of the cryptocurrency community.
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Coinbase Wants to Own 'BUIDL' Trademark, Filing Reveals
A filing with the U.S. Patent and Trademark Office reveals that crypto exchange Coinbase wants to own the term "BUIDL."
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Bitreserve Overhauls Platform, Rebrands as 'Uphold'
Bitreserve has unveiled a major overhaul of its platform and a new name: Uphold, Inc.
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Bitcoin Foundation Unveils New User-Friendly Website
The Bitcoin Foundation has launched a new-look website featuring various resources on bitcoin and the organization itself.
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Industry Group Aims to Change Bitcoin Symbol to 'Ƀ'
The Unicode Ƀ symbol has been chosen by a website of industry members to better legitimize bitcoin in print.
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Humint Hopes to Custom-Build Altcoins for Brands
Could company-branded altcoins be on the horizon? Humint thinks so.
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