Coinbase Signs Sponsorship Deal With CS: GO Esports Tournament Organizer

Coinbase branding will feature across the BLAST Premier Spring Showdown in April and June.

AccessTimeIconApr 1, 2021 at 3:32 p.m. UTC
Updated Sep 14, 2021 at 12:35 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

Cryptocurrency exchange Coinbase has signed a sponsorship deal with Counter-Strike: Global Offensive (CS: GO) esports tournament organizer BLAST Premier. 

Headquartered in Denmark, BLAST Premier’s CS: GO professional esports league launched in 2020. It is primarily based in two regions: North America and Europe. The series is split up into two seasons, the Spring and Fall seasons.

In an announcement, BLAST Premier said the partnership means the Coinbase branding will feature across the Spring Showdown from April 13-18 and the finals from June 15-20.

Last year, BLAST Premier was live streamed around the world in 105 territories to over 151 million households, according to the esports media network.

Crypto and sports

Coinbase’s sponsorship of the CS: GO events is yet another sign of the recently increasing integration of the cryptocurrency industry into the mainstream sports – and now esports – worlds alike. 

In March, Crypto.com secured a partnership with the National Hockey League's Montreal Canadiens to have its logo brandished on the ice at its home arena, the Bell Centre.

Earlier this week, crypto exchange FTX secured the naming rights to the arena that houses the Miami Heat, the city’s professional basketball team. 

“Esports and cryptocurrency both share a strong relationship with technology and innovation. BLAST Premier is enjoyed on a global scale with an audience that is known to be tech savvy,” said Oliver Clarke, head of brand partnerships for BLAST.

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is an award-winning media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. In November 2023, CoinDesk was acquired by Bullish group, owner of Bullish, a regulated, institutional digital assets exchange. Bullish group is majority owned by Block.one; both groups have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary, and an editorial committee, chaired by a former editor-in-chief of The Wall Street Journal, is being formed to support journalistic integrity.


Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.