Marketing

Gen C

Podcasts

Innovation at the Core of Marketing with Alyson Griffin, Head of Marketing at State Farm

Alyson Griffin of State Farm discusses bringing an innovative mindset to an unlikely industry and how they’re looking to reach and connect with Gen Z audiences.

Gen C

By Sam Ewen Avery Akkineni

Sep 25, 2023 at 8:01 p.m. UTC

Sep 25, 2023

CryptoBlockchainGeneration CAIMarketingState Farm

Bitcoin ETFs are a flashbulb moment for Wall Street on the importance of global money. (Jack Carter/Unsplash, modified by CoinDesk)

Consensus Magazine

Bitcoin ETF Applications Are Bitcoin's Best Marketing Strategy

With the recent Grayscale win over SEC stonewalling, it seems like spot market BTC exchange-traded funds may be soon approved. Here's why that matters.

Bitcoin ETFs are a flashbulb moment for Wall Street on the importance of global money. (Jack Carter/Unsplash, modified by CoinDesk)

By Tim Haldorsson

Aug 31, 2023 at 4:07 p.m. UTC

Aug 31, 2023

OpinionBitcoinBitcoin ETFsGrayscaleSECMarketing

Safary Co-Founder on Web3 Growth Landscape

Video

Safary Co-Founder on Web3 Growth Landscape

Safary Club is out with a recent report exploring the state of Web3 growth startups. The data reveals more than $600 million has been raised across 71 companies. Safary co-founder Justin Vogel discusses the key takeaways, along with his outlook on whether Web3 is getting its marketing right.

Safary Co-Founder on Web3 Growth Landscape

By CoinDesk Staff

Jul 28, 2023 at 5:55 p.m. UTC

Jul 28, 2023

cdtvHash clipWeb3MarketingSafaryJustin vogel

Gen C Podcast Cover 4:3

Podcasts

Interoperable Loyalty, With Ty Haney, Co-Founder and CEO of Try Your Best

Ty Haney, the founder of Outdoor Voices, joins Gen C to discuss community loyalty, rewards, Web3 and her new company, Try Your Best.

Gen C Podcast Cover 4:3

By Sam Ewen Avery Akkineni

Mar 6, 2023 at 8:35 p.m. UTC

Mar 6, 2023

PodcastGeneration CMarketing

Gen C Landing Page Image

Podcasts

Gen C: Trailer

Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem.

Gen C Landing Page Image

By Sam Ewen Avery Akkineni

Nov 16, 2022 at 5:27 p.m. UTC

Nov 16, 2022

Generation CCryptoMarketingBrandingAvery AkkineniNFTsMetaverseWeb3

CEO Antonio Garcia Martinez named Spindl for the three Fates of Greek mythology, who wove the threads of a person's life on a giant loom. (Heritage Images/Getty Images)

Finance

Where Are Web3 Users Coming From? Startup Spindl Aims to Help Companies Find Out

The Miami-based company has raised $7 million to recreate an important part of Web2 analytics known as “attribution.”

CEO Antonio Garcia Martinez named Spindl for the three Fates of Greek mythology, who wove the threads of a person's life on a giant loom. (Heritage Images/Getty Images)

By Danny Nelson

Oct 19, 2022 at 4:57 p.m. UTC

Oct 19, 2022

DataMarketingFundraisingAdvertising

The U.K. Treasury, which needs to propose laws that would extend financial marketing restrictions to crypto. (Jack Taylor/Getty Images)

Policy

UK Crypto Investors Should Limit Holdings, Financial Regulator Says

The crypto crash only hardened the Financial Conduct Authority’s determination to impose restrictions such as banning refer-a-friend bonuses.

The U.K. Treasury, which needs to propose laws that would extend financial marketing restrictions to crypto. (Jack Taylor/Getty Images)

By Jack Schickler

Aug 1, 2022 at 10:36 a.m. UTC

Aug 1, 2022

RegulationsUKMarketingFCA

Tampa Bay quarterback Tom Brady celebrates winning the Super Bowl in 2021. (Mike Ehrmann/Getty Images)

Consensus Magazine (layer2)

How Sports Leagues Can Use Crypto to Engage Fans

Crypto, like sports, can be fun, says Jonathan Manzi, the founder of Beyond Protocol. This op-ed is part of CoinDesk's Sports Week.

Tampa Bay quarterback Tom Brady celebrates winning the Super Bowl in 2021. (Mike Ehrmann/Getty Images)

By Jonathan Manzi

Jul 27, 2022 at 6:48 p.m. UTC

Jul 27, 2022

Sports WeekSportsCryptoMarketingTom Brady

Binance.US CEO Brian Shroder

Finance

Binance.US Starts Affiliate Marketing Program, Taking Aim at Coinbase

A Binance.US representative pointed to recent reports that rival exchange Coinbase is shuttering its affiliate program.

Binance.US CEO Brian Shroder

Jul 20, 2022 at 10:23 a.m. UTC

Jul 20, 2022

Binance USCoinbaseMarketing

Consensus Magazine

What Legacy Brands Can Learn From Web3’s Hyper-Cultish Narratives

Traditional companies can ape how blockchain projects build loyalty and community, says one strategist.

By Davis Richardson

Jul 13, 2022 at 6:11 p.m. UTC

Jul 13, 2022

OpinionWeb3Marketing