Marketing

Gen C
Innovation at the Core of Marketing with Alyson Griffin, Head of Marketing at State Farm
Alyson Griffin of State Farm discusses bringing an innovative mindset to an unlikely industry and how they’re looking to reach and connect with Gen Z audiences.
Gen C

Bitcoin ETFs are a flashbulb moment for Wall Street on the importance of global money. (Jack Carter/Unsplash, modified by CoinDesk)
Bitcoin ETF Applications Are Bitcoin's Best Marketing Strategy
With the recent Grayscale win over SEC stonewalling, it seems like spot market BTC exchange-traded funds may be soon approved. Here's why that matters.
Bitcoin ETFs are a flashbulb moment for Wall Street on the importance of global money. (Jack Carter/Unsplash, modified by CoinDesk)

Safary Co-Founder on Web3 Growth Landscape
Safary Co-Founder on Web3 Growth Landscape
Safary Club is out with a recent report exploring the state of Web3 growth startups. The data reveals more than $600 million has been raised across 71 companies. Safary co-founder Justin Vogel discusses the key takeaways, along with his outlook on whether Web3 is getting its marketing right.
Safary Co-Founder on Web3 Growth Landscape

Gen C Podcast Cover 4:3
Interoperable Loyalty, With Ty Haney, Co-Founder and CEO of Try Your Best
Ty Haney, the founder of Outdoor Voices, joins Gen C to discuss community loyalty, rewards, Web3 and her new company, Try Your Best.
Gen C Podcast Cover 4:3

Gen C Landing Page Image
Gen C: Trailer
Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem.
Gen C Landing Page Image

CEO Antonio Garcia Martinez named Spindl for the three Fates of Greek mythology, who wove the threads of a person's life on a giant loom. (Heritage Images/Getty Images)
Where Are Web3 Users Coming From? Startup Spindl Aims to Help Companies Find Out
The Miami-based company has raised $7 million to recreate an important part of Web2 analytics known as “attribution.”
CEO Antonio Garcia Martinez named Spindl for the three Fates of Greek mythology, who wove the threads of a person's life on a giant loom. (Heritage Images/Getty Images)

The U.K. Treasury, which needs to propose laws that would extend financial marketing restrictions to crypto. (Jack Taylor/Getty Images)
UK Crypto Investors Should Limit Holdings, Financial Regulator Says
The crypto crash only hardened the Financial Conduct Authority’s determination to impose restrictions such as banning refer-a-friend bonuses.
The U.K. Treasury, which needs to propose laws that would extend financial marketing restrictions to crypto. (Jack Taylor/Getty Images)

Tampa Bay quarterback Tom Brady celebrates winning the Super Bowl in 2021. (Mike Ehrmann/Getty Images)
How Sports Leagues Can Use Crypto to Engage Fans
Crypto, like sports, can be fun, says Jonathan Manzi, the founder of Beyond Protocol. This op-ed is part of CoinDesk's Sports Week.
Tampa Bay quarterback Tom Brady celebrates winning the Super Bowl in 2021. (Mike Ehrmann/Getty Images)

Binance.US CEO Brian Shroder
Binance.US Starts Affiliate Marketing Program, Taking Aim at Coinbase
A Binance.US representative pointed to recent reports that rival exchange Coinbase is shuttering its affiliate program.
Binance.US CEO Brian Shroder

Footage from a SoulCycle promotional video. The fitness brand told customers to “Find Your Soul.”
What Legacy Brands Can Learn From Web3’s Hyper-Cultish Narratives
Traditional companies can ape how blockchain projects build loyalty and community, says one strategist.
Footage from a SoulCycle promotional video. The fitness brand told customers to “Find Your Soul.”