marketing

Gen C Podcast Cover 4:3
Interoperable Loyalty, With Ty Haney, Co-Founder and CEO of Try Your Best
Ty Haney, the founder of Outdoor Voices, joins Gen C to discuss community loyalty, rewards, Web3 and her new company, Try Your Best.
Gen C Podcast Cover 4:3

Gen C Landing Page Image
Gen C: Trailer
Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem.
Gen C Landing Page Image

CDCROP: The Daughters Of Minyas (Heritage Images/Getty Images)
Where Are Web3 Users Coming From? Startup Spindl Aims to Help Companies Find Out
The Miami-based company has raised $7 million to recreate an important part of Web2 analytics known as “attribution.”
CDCROP: The Daughters Of Minyas (Heritage Images/Getty Images)

The UK Treasury, which needs to propose laws which would extend financial marketing restrictions to crypto (Jack Taylor/Getty Images)
UK Crypto Investors Should Limit Holdings, Financial Regulator Says
The crypto crash only hardened the Financial Conduct Authority’s determination to impose restrictions such as banning refer-a-friend bonuses.
The UK Treasury, which needs to propose laws which would extend financial marketing restrictions to crypto (Jack Taylor/Getty Images)

(Mike Ehrmann/Getty Images)
How Sports Leagues Can Use Crypto to Engage Fans
Crypto, like sports, can be fun, says Jonathan Manzi, the founder of Beyond Protocol. This op-ed is part of CoinDesk's Sports Week.
(Mike Ehrmann/Getty Images)

Binance.US CEO Brian Shroder (Binance.US)
Binance.US Starts Affiliate Marketing Program, Taking Aim at Coinbase
A Binance.US representative pointed to recent reports that rival exchange Coinbase is shuttering its affiliate program.
Binance.US CEO Brian Shroder (Binance.US)

(SoulCycle)
What Legacy Brands Can Learn From Web3’s Hyper-Cultish Narratives
Traditional companies can ape how blockchain projects build loyalty and community, says one strategist.
(SoulCycle)

The Terra logo inside the luxury club at Nationals Park. (Danny Nelson/CoinDesk)
At Nationals Ballpark, Terra’s Bad Week Never Happened
Terra’s $38 million Nationals sponsorship hasn’t made an impact on “Terra Club” workers and fans.
The Terra logo inside the luxury club at Nationals Park. (Danny Nelson/CoinDesk)

Dan Held shoes
Bitcoin Influencer Dan Held Steps Back From Kraken’s Marketing Team
The soon-to-be former marketing director will instead focus on a personal consulting gig.
Dan Held shoes

Markets Daily Podcast Cover
Crypto News Roundup for Jan. 28, 2022
With bitcoin breaking below crucial support and a look at how influencers are using crypto to engage more actively with their fans, CoinDesk’s Markets Daily is back with the latest news roundup.
Markets Daily Podcast Cover