marketing

CoinDesk - Unknown
At Nationals Ballpark, Terra’s Bad Week Never Happened
Terra’s $38 million Nationals sponsorship hasn’t made an impact on “Terra Club” workers and fans.
CoinDesk - Unknown

CoinDesk - Unknown
Bitcoin Influencer Dan Held Steps Back From Kraken’s Marketing Team
The soon-to-be former marketing director will instead focus on a personal consulting gig.
CoinDesk - Unknown

CoinDesk - Unknown
Crypto News Roundup for Jan. 28, 2022
With bitcoin breaking below crucial support and a look at how influencers are using crypto to engage more actively with their fans, CoinDesk’s Markets Daily is back with the latest news roundup.
CoinDesk - Unknown

CoinDesk - Unknown
Note to Brands: Crypto Isn’t Funny Money. It’s Community
How marketers can engage with crypto folk (and how not to).
CoinDesk - Unknown

CoinDesk - Unknown
Coinbase Names Former Facebook Executive as CMO
Kate Rouch spent more than a decade at the social media giant.
CoinDesk - Unknown

CoinDesk - Unknown
Crypto Has a Marketing Issue
There’s a troubling cultural trend around cryptocurrency, one that encourages retail investors to “ape into” the market in search of riches.
CoinDesk - Unknown

CoinDesk - Unknown
No Joke: Chipotle to Give Away $200K in Free Burritos and Bitcoin on April 1
The promotion was inspired by the former Ripple exec who lost the password to his bitcoin-filled hard drive.
CoinDesk - Unknown

CoinDesk - Unknown
Crypto Influencers Are Following the Beauty Playbook – Even if They Don't Know It
Here's how influencer marketing drives the crypto industry – especially for product sales like hardware wallets and debit cards.
CoinDesk - Unknown

CoinDesk - Unknown
Brexit Divorce Is Advertising Opportunity for Crypto Firms
As the United Kingdom left the European Union this week, the Paris-based hardware provider Ledger and Vienna-based exchange Bitpanda made their thoughts known on the theme of “Brexit.”
CoinDesk - Unknown

CoinDesk - Unknown
Airdrops Are a Marketing Ploy (And That's OK)
A currency is nothing if not widely used, and that can't be achieved unless people make some cost-incurring effort to encourage widespread usage.
CoinDesk - Unknown