marketing

Gen C Landing Page Image
Gen C: Trailer
Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem.
Gen C Landing Page Image

CDCROP: The Daughters Of Minyas (Heritage Images/Getty Images)
Where Are Web3 Users Coming From? Startup Spindl Aims to Help Companies Find Out
The Miami-based company has raised $7 million to recreate an important part of Web2 analytics known as “attribution.”
CDCROP: The Daughters Of Minyas (Heritage Images/Getty Images)

The UK Treasury, which needs to propose laws which would extend financial marketing restrictions to crypto (Jack Taylor/Getty Images)
UK Crypto Investors Should Limit Holdings, Financial Regulator Says
The crypto crash only hardened the Financial Conduct Authority’s determination to impose restrictions such as banning refer-a-friend bonuses.
The UK Treasury, which needs to propose laws which would extend financial marketing restrictions to crypto (Jack Taylor/Getty Images)

(Mike Ehrmann/Getty Images)
How Sports Leagues Can Use Crypto to Engage Fans
Crypto, like sports, can be fun, says Jonathan Manzi, the founder of Beyond Protocol. This op-ed is part of CoinDesk's Sports Week.
(Mike Ehrmann/Getty Images)

Binance.US CEO Brian Shroder (Binance.US)
Binance.US Starts Affiliate Marketing Program, Taking Aim at Coinbase
A Binance.US representative pointed to recent reports that rival exchange Coinbase is shuttering its affiliate program.
Binance.US CEO Brian Shroder (Binance.US)

(SoulCycle)
What Legacy Brands Can Learn From Web3’s Hyper-Cultish Narratives
Traditional companies can ape how blockchain projects build loyalty and community, says one strategist.
(SoulCycle)

The Terra logo inside the luxury club at Nationals Park. (Danny Nelson/CoinDesk)
At Nationals Ballpark, Terra’s Bad Week Never Happened
Terra’s $38 million Nationals sponsorship hasn’t made an impact on “Terra Club” workers and fans.
The Terra logo inside the luxury club at Nationals Park. (Danny Nelson/CoinDesk)

Dan Held shoes
Bitcoin Influencer Dan Held Steps Back From Kraken’s Marketing Team
The soon-to-be former marketing director will instead focus on a personal consulting gig.
Dan Held shoes

Markets Daily Podcast Cover
Crypto News Roundup for Jan. 28, 2022
With bitcoin breaking below crucial support and a look at how influencers are using crypto to engage more actively with their fans, CoinDesk’s Markets Daily is back with the latest news roundup.
Markets Daily Podcast Cover

Sandbox's metaverse (The Sandbox)
Note to Brands: Crypto Isn’t Funny Money. It’s Community
How marketers can engage with crypto folk (and how not to).
Sandbox's metaverse (The Sandbox)