Luxury

A woman holding bags. (freestocks/Unsplash, modified by CoinDesk)
Web3 Needs to Develop an Obsession With Brand Image
It’s high time for the crypto industry to start thinking about the next phase of adoption, the end user and the signals it is sending, esteemed artist and designer Aapo Nikkan...
A woman holding bags. (freestocks/Unsplash, modified by CoinDesk)

This diamond-encrusted bling from Tiffany's can be yours. (Chain)
Jewelry Brand Tiffany and Co. Unveils $50K CryptoPunk Necklaces
The collection of diamond-encrusted pendants is exclusively available for CryptoPunk owners to purchase, and is limited to 250 editions.
This diamond-encrusted bling from Tiffany's can be yours. (Chain)

Gucci Invests in DAO of NFT Marketplace SuperRare to Launch Digital Art Vault
Gucci Invests in DAO of NFT Marketplace SuperRare to Launch Digital Art Vault
Gucci is buying into its first decentralized autonomous organization (DAO) via a new partnership with non-fungible token (NFT) marketplace SuperRare. “The Hash” hosts discuss...
Gucci Invests in DAO of NFT Marketplace SuperRare to Launch Digital Art Vault

The high-end luxury fashion house has purchased $25,000 worth of RARE tokens to launch a digital “Vault Art Space.” (Gucci x SuperRare, courtesy of SuperRare)
Gucci Invests $25K in DAO of NFT Marketplace SuperRare to Start Digital Art Vault
The high-end luxury fashion house has purchased the tokens to launch a digital “Vault Art Space.”
The high-end luxury fashion house has purchased $25,000 worth of RARE tokens to launch a digital “Vault Art Space.” (Gucci x SuperRare, courtesy of SuperRare)

Panerai is an Arianee customer. (Craig Barritt/Getty Images for Panerai)
Arianee Raises $21M to Bring Luxury NFTs to the Metaverse
The “utility NFT” pioneer is working with The Sandbox following a hefty Series A.
Panerai is an Arianee customer. (Craig Barritt/Getty Images for Panerai)

(Kelli McClintock/Unsplash, modified by CoinDesk)
Crypto Is a Luxury Good
Unwrapping Sam Bankman-Fried's analogy about money-printing boxes.
(Kelli McClintock/Unsplash, modified by CoinDesk)

$10M Yacht for Sale, DOGE Accepted
$10M Yacht for Sale, DOGE Accepted
The owners of Italian-built Vianne, a 170-foot yacht, said prospective buyers would be able to buy the vessel with a 10% fiat deposit and the rest in crypto in bitcoin, ether,...
$10M Yacht for Sale, DOGE Accepted

You can buy this with crypto. (VIANNE)
For Sale: $10M Yacht, DOGE Accepted
Owners of the Italian superyacht Vianne will accept a 10% fiat deposit and the rest in crypto for their 170-foot darling.
You can buy this with crypto. (VIANNE)

Givenchy NFTs (CoinDesk Screenshot)
French Luxury Fashion Brand Givenchy Drops 15 NFTs on OpenSea
The NFTs, which were launched on the Polygon network, can be used as online avatars or profile pictures.
Givenchy NFTs (CoinDesk Screenshot)

(UNXD/Dolce & Gabbana/German Larkin)
Metaverse Gaming, NFTs Could Account for 10% of Luxury Market by 2030: Morgan Stanley
The bank expects the total NFT market to grow to $300 billion by that year.
(UNXD/Dolce & Gabbana/German Larkin)