Manchester United Confirms Tezos Sponsorship

Tezos branding will appear on the kit worn by the soccer team's players while warming up before matches, starting with their home game against Southampton on Saturday.

AccessTimeIconFeb 10, 2022 at 12:00 p.m. UTC
Updated May 11, 2023 at 5:57 p.m. UTC

Manchester United has signed a multiyear deal with Tezos that will see the blockchain platform sponsor the team's training kit.

  • Tezos branding will appear on the uniform worn by the soccer team's players while warming up before matches, starting with their home game against Southampton on Saturday, the club said Thursday.
  • Terms of the partnership were not disclosed, though initial reports last week suggested Tezos would be paying in excess of GBP 20 million ($27 million) a year.
  • The club also plans to introduce several fan experiences built on the Tezos blockchain.
  • These may include the minting of non-fungible tokens (NFTs). Tezos last year partnered with McLaren Racing to build an NFT platform, listing tokens that illustrate the team's history and heritage.
  • Sponsorship deals between sports teams or events and crypto firms have become more frequent in recent months – crypto exchange FTX and Crypto.com have both been active over the past year. In October Binance, the largest crypto exchange, signed a $30 million sponsorship agreement with Italian soccer club Lazio, and in England's top-tier Premier League, Watford secured a deal with Stake.com that added the dogecoin logo to the players' shirt sleeves.
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    Jamie Crawley

    Jamie Crawley is a CoinDesk news reporter based in London.