Watford FC Sports Dogecoin Logo in Sponsorship Deal Worth Almost $1M

The Shibu Inu meme-inspired crypto's logo appears on Watford's shirts as part of a sponsorship deal with Stake.com.

AccessTimeIconAug 16, 2021 at 12:03 p.m. UTC
Updated Sep 14, 2021 at 1:40 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

Watford F.C. players sported the dogecoin logo on their shirt sleeves as the soccer team returned to England's top-tier Premier League on Saturday.

  • The Shibu Inu meme-inspired crypto's logo appeared on Watford's shirts as part of the club's sponsorship deal with crypto-betting platform Stake.com.
  • The deal is worth about £700,000 ($970,000), according to a report by The Athletic on Saturday.
  • Stake.com announced in July that it would mark the sponsorship deal with the giveaway of 10 million DOGE ($3.5 million) on its platform.
  • Dogecoin's debut on Watford shirts saw the North London club make a triumphant Premier League return with a 3-2 victory over Aston Villa on Saturday.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.