Watford FC Sports Dogecoin Logo in Sponsorship Deal Worth Almost $1M

The Shibu Inu meme-inspired crypto's logo appears on Watford's shirts as part of a sponsorship deal with Stake.com.

Aug 16, 2021 at 12:03 p.m. UTC
Updated Sep 14, 2021 at 1:40 p.m. UTC

Watford F.C. players sported the dogecoin logo on their shirt sleeves as the soccer team returned to England's top-tier Premier League on Saturday.

  • The Shibu Inu meme-inspired crypto's logo appeared on Watford's shirts as part of the club's sponsorship deal with crypto-betting platform Stake.com.
  • The deal is worth about £700,000 ($970,000), according to a report by The Athletic on Saturday.
  • Stake.com announced in July that it would mark the sponsorship deal with the giveaway of 10 million DOGE ($3.5 million) on its platform.
  • Dogecoin's debut on Watford shirts saw the North London club make a triumphant Premier League return with a 3-2 victory over Aston Villa on Saturday.
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