Watford F.C. players sported the dogecoin logo on their shirt sleeves as the soccer team returned to England's top-tier Premier League on Saturday.
- The Shibu Inu meme-inspired crypto's logo appeared on Watford's shirts as part of the club's sponsorship deal with crypto-betting platform Stake.com.
- The deal is worth about £700,000 ($970,000), according to a report by The Athletic on Saturday.
- Stake.com announced in July that it would mark the sponsorship deal with the giveaway of 10 million DOGE ($3.5 million) on its platform.
- Dogecoin's debut on Watford shirts saw the North London club make a triumphant Premier League return with a 3-2 victory over Aston Villa on Saturday.
CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk offers all employees above a certain salary threshold, including journalists, stock options in the Bullish group as part of their compensation.