Binance Becomes New Shirt Sponsor of Italian Soccer Club Lazio

The world’s largest crypto exchange is also introducing a platform for the trading of tokens linked to soccer clubs.

Oct 13, 2021 at 12:39 p.m. UTC
Updated Oct 13, 2021 at 1:10 p.m. UTC

Binance, the world’s largest crypto exchange by trading volume, is to become the main shirt sponsor of Rome-based soccer club SS Lazio.

  • The deal will last for two years with the option of a third and is worth up to €30 million ($35 million), the club announced Wednesday.
  • Binance is also introducing a platform for the trading of tokens linked to top soccer clubs, with Lazio as the launch partner.
  • The LAZIO token is now available on Binance Launchpad with 40 million on sale for a total of $4 million. Access will be available in due course via spot trading, bank card purchases and peer-to-peer trading.
  • Binance has previously listed tokens of rival Italian soccer team AC Milan in partnership with Chiliz. It now appears to be taking a more direct role with its own fan token platform.
  • Fan tokens aim to spur greater engagement between clubs and their supporters with the opportunity to access VIP experiences and other rewards.

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Jamie Crawley is a CoinDesk news reporter based in London.