McLaren to Build NFT Platform on Tezos

Tezos' branding will be displayed on the race suits of McLaren's Formula 1 and IndyCar drivers.

AccessTimeIconJun 17, 2021 at 12:00 p.m. UTC
Updated Sep 14, 2021 at 1:12 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

McLaren Racing said it plans to build a non-fungible token (NFT) platform on the Tezos blockchain.

  • The platform will list NFTs illustrating McLaren Racing's history, heritage and famous drivers, according to an emailed announcement Thursday.
  • McLaren cited the Proof-of-Stake model that powers the Tezos network – which is less energy intensive than Proof-of-Work blockchains – as the key to partnership.
  • As part of the agreement, the race suits of McLaren's Formula 1 and IndyCar drivers will carry Tezos' branding.
  • McLaren is no stranger to the crypto and blockchain space, having announced in March it would be creating an official fan token through Turkish crypto firm Bitci.com

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk offers all employees above a certain salary threshold, including journalists, stock options in the Bullish group as part of their compensation.


Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.