Tezos Set to Announce Sponsorship Deal With Manchester United: Report
The deal for the U.K. soccer team's training kit is for more than $27 million per year.
:format(jpg)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/T72PXPWE5JFA3D7GBG2IJU7B2A.jpg)
MANCHESTER, ENGLAND - JANUARY 22: Cristiano Ronaldo of Manchester United in action during the Premier League match between Manchester United and West Ham United at Old Trafford on January 22, 2022 in Manchester, England. (Photo by Visionhaus/Getty Images)
/arc-photo-coindesk/arc2-prod/public/LXF2COBSKBCNHNRE3WTK2BZ7GE.png)
Blockchain platform Tezos is set to secure a multiyear deal to sponsor soccer team Manchester United's training kit for more than £20 million ($27 million) a year, according to a report by The Athletic.
- The club's previous training-kit sponsorship agreement, with professional services firm Aon, expired at the end of the last season and was worth £120 million over eight years. That means Tezos will be paying 33% more than its predecessor.
- While Tezos has previously secured sponsorship deals with Formula 1's McLaren Racing and Major League Baseball's New York Mets, the Premier League club is considered to have among the biggest fan bases of any soccer club in the world, along with Spain's Real Madrid and FC Barcelona. It also seen as having one of the most valuable soccer team brands.
- Sponsorship deals between sports teams or events and crypto firms have become more frequent in recent months – crypto exchange FTX and Crypto.com have both been particularly active in this area over the last year.
Disclosure
Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is an award-winning media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. In November 2023, CoinDesk was acquired by Bullish group, owner of Bullish, a regulated, institutional digital assets exchange. Bullish group is majority owned by Block.one; both groups have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary, and an editorial committee, chaired by a former editor-in-chief of The Wall Street Journal, is being formed to support journalistic integrity.
Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.