Hong Kong-based cryptocurrency exchange Crypto.com will sponsor the final of Italy’s soccer cup competition, Coppa Italia, taking place May 19 between Atalanta and Juventus.
- Announced Thursday, the partnership with Lega Serie A is the first such agreement between a professional soccer league and a crypto platform, Crypto.com said.
- To commemorate the event, a collection of non-fungible tokens (NFT) will be made available, featuring the trophy, match highlights and more.
- The two organizations intend to “create a new experience for football fans in Italy and beyond,” according to their joint announcement.
- The exchange signed a sponsorship deal with the Montreal Canadiens professional hockey team in March.
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