Becomes Official Sponsor of Italy’s Soccer Cup Final

The crypto exchange is sponsoring the Coppa Italia final between Atalanta and Juventus on May 19.

AccessTimeIconMay 6, 2021 at 7:00 a.m. UTC
Updated Sep 14, 2021 at 12:51 p.m. UTC

Hong Kong-based cryptocurrency exchange will sponsor the final of Italy’s soccer cup competition, Coppa Italia, taking place May 19 between Atalanta and Juventus.

  • Announced Thursday, the partnership with Lega Serie A is the first such agreement between a professional soccer league and a crypto platform, said.
  • To commemorate the event, a collection of non-fungible tokens (NFT) will be made available, featuring the trophy, match highlights and more. 
  • The two organizations intend to “create a new experience for football fans in Italy and beyond,” according to their joint announcement.
  •’s partnership with Italian football follows on from its deal with the Aston Martin Cognizant Formula One team, also marked by a collection of NFTs to commemorate the brand’s return to F1 after a 60-year absence.
  • The exchange signed a sponsorship deal with the Montreal Canadiens professional hockey team in March.


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