Hong Kong-based cryptocurrency exchange Crypto.com will sponsor the final of Italy’s soccer cup competition, Coppa Italia, taking place May 19 between Atalanta and Juventus.
- Announced Thursday, the partnership with Lega Serie A is the first such agreement between a professional soccer league and a crypto platform, Crypto.com said.
- To commemorate the event, a collection of non-fungible tokens (NFT) will be made available, featuring the trophy, match highlights and more.
- The two organizations intend to “create a new experience for football fans in Italy and beyond,” according to their joint announcement.
- The exchange signed a sponsorship deal with the Montreal Canadiens professional hockey team in March.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.