Crypto.com has inked a deal with the Formula One team of British luxury car manufacturer Aston Martin.
Both companies were mum on what the deal entails, but said in a press release the brands will “collaborate to bring exclusive experiences and opportunities to traders and fans of the sport.”
The car industry has taken advantage of bitcoin in the past as a means of payment for big-ticket items. Last week, Italian supercar manufacturer Mazzanti announced it was accepting bitcoin and launching its own security token.
In addition to its $1.5 billion bitcoin investment, Tesla also announced it would also allow customers to purchase products with BTC.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.
Learn more about Consensus 2023, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.