New York Giants Ink Sponsorship Deal With Grayscale in NFL First

The tie-up also involves “educational seminars on cryptocurrencies for Giants personnel.”

May 5, 2021 at 2:49 p.m. UTC
Updated Sep 14, 2021 at 12:51 p.m. UTC

The New York Giants team has locked down the National Football League’s first corporate cryptocurrency partnership, with Grayscale Investments.

  • Grayscale is now the “Official Digital Currency Asset Management Partner of the New York Giants,” the team said Wednesday.
  • Under terms of the deal, Grayscale will provide “educational seminars on cryptocurrencies for Giants personnel each year.”
  • In a statement, Giants Chief Commercial Officer Pete Guelli said the asset manager could guide the team “in navigating the cryptocurrency ecosystem.”
  • Deep-pocketed crypto orgs have been piling into professional sports partnerships in 2021, most notably FTX, which landed the naming rights to the Miami Heat’s basketball arena for $135 million.
  • also signed a sponsorship deal with hockey's Montreal Canadiens in March. 
  • Grayscale and CoinDesk are both owned by Digital Currency Group.


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