New York Giants Ink Sponsorship Deal With Grayscale in NFL First

The New York Giants team has locked down the National Football League’s first corporate cryptocurrency partnership, with Grayscale Investments.

Grayscale is now the “Official Digital Currency Asset Management Partner of the New York Giants,” the team said Wednesday.
Under terms of the deal, Grayscale will provide “educational seminars on cryptocurrencies for Giants personnel each year.”
In a statement, Giants Chief Commercial Officer Pete Guelli said the asset manager could guide the team “in navigating the cryptocurrency ecosystem.”
Deep-pocketed crypto orgs have been piling into professional sports partnerships in 2021, most notably FTX, which landed the naming rights to the Miami Heat’s basketball arena for $135 million.
Crypto.com also signed a sponsorship deal with hockey's Montreal Canadiens in March.
Grayscale and CoinDesk are both owned by Digital Currency Group.

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