New York Giants Ink Sponsorship Deal With Grayscale in NFL First

The tie-up also involves “educational seminars on cryptocurrencies for Giants personnel.”

AccessTimeIconMay 5, 2021 at 2:49 p.m. UTC
Updated May 9, 2023 at 3:18 a.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

The New York Giants team has locked down the National Football League’s first corporate cryptocurrency partnership, with Grayscale Investments.

  • Grayscale is now the “Official Digital Currency Asset Management Partner of the New York Giants,” the team said Wednesday.
  • Under terms of the deal, Grayscale will provide “educational seminars on cryptocurrencies for Giants personnel each year.”
  • In a statement, Giants Chief Commercial Officer Pete Guelli said the asset manager could guide the team “in navigating the cryptocurrency ecosystem.”
  • Deep-pocketed crypto orgs have been piling into professional sports partnerships in 2021, most notably FTX, which landed the naming rights to the Miami Heat’s basketball arena for $135 million.
  • Crypto.com also signed a sponsorship deal with hockey's Montreal Canadiens in March. 
  • Grayscale and CoinDesk are both owned by Digital Currency Group.

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is an award-winning media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. In November 2023, CoinDesk was acquired by Bullish group, owner of Bullish, a regulated, institutional digital assets exchange. Bullish group is majority owned by Block.one; both groups have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary, and an editorial committee, chaired by a former editor-in-chief of The Wall Street Journal, is being formed to support journalistic integrity.


Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.


Read more about