starbucks

Vaso de Starbucks. (Ricko Pan/Unsplash, modificado por CoinDesk)
Starbucks presenta la versión beta del programa de fidelización “Odyssey” en Web3
La prueba del programa de experiencias combina recompensas de fidelidad de los clientes con coleccionables NFT y otros elementos de juegos.
Vaso de Starbucks. (Ricko Pan/Unsplash, modificado por CoinDesk)

CDCROP: Starbucks coffee cup photomosh (Ricko Pan/Unsplash, modified by CoinDesk)
Starbucks Launches Beta of Web3 'Odyssey' Loyalty Program
The test of the experiential program combines customer loyalty rewards with NFT collecting and other gamified elements.
CDCROP: Starbucks coffee cup photomosh (Ricko Pan/Unsplash, modified by CoinDesk)

Markets Daily Podcast Cover
Crypto Update | Markets Sink as UK Central Bank Expands British Debt Bailout Again
With mostly long-term investors holding bitcoin steady amid global market uncertainty, plus a look at how some corporations are bringing crypto to the mainstream, CoinDesk’s “Markets Daily” is back with the latest news roundup.
Markets Daily Podcast Cover

CDCROP: Starbucks coffee cup photomosh (Ricko Pan/Unsplash, modified by CoinDesk)
Can Starbucks Bring Web3 Into the Mainstream?
What corporate Web3 initiatives can learn from the announcement of Starbucks Odyssey.
CDCROP: Starbucks coffee cup photomosh (Ricko Pan/Unsplash, modified by CoinDesk)

CDROP: Starbucks with laptop (Shutterstock)
Starbucks ofrecerá un programa de fidelización basado en NFT utilizando la blockchain de Polygon
Starbucks Odyssey permitirá a sus clientes comprar sellos digitales coleccionables en forma de NFT que ofrecen beneficios y experiencias inmersivas.
CDROP: Starbucks with laptop (Shutterstock)

CDROP: Starbucks with laptop (Shutterstock)
Starbucks to Offer NFT-Based Loyalty Program Using Polygon's Blockchain Technology
Starbucks Odyssey will allow customers to purchase digital collectible stamps in NFT form that offer benefits and immersive experiences
CDROP: Starbucks with laptop (Shutterstock)

Starbucks NFTs? (June Andrei George/Unsplash)
Starbucks Teases Web 3 Platform in NFT Announcement
The coffee chain says its digital collectibles will likely be chain-agnostic and come with benefits tied to its physical locations.
Starbucks NFTs? (June Andrei George/Unsplash)

Starbucks
Bakkt Digital Wallet, for Bitcoin to Starbucks Points, Goes Live After Long Delay
The launch of its flagship consumer product was originally expected for early 2020.
Starbucks

Starbucks China
Starbucks, McDonald’s Among 19 Firms to Test China’s Digital Yuan: Report
The food and beverage giants are among the restaurants and retail shops reportedly on a local government list for testing of China's central bank digital currency.
Starbucks China