Nike

Black and white image of Ron Faris
Ron Faris at Nike Is Running With Web3
As many corporations shied away from blockchain-powered initiatives this year, Nike has been quietly building a model for how brands can use a Web3 backend to gain new audienc...
Black and white image of Ron Faris

(Ashkan Forouzani/Unsplash)
Crypto for Advisors: Innovating Legacy Programs with Blockchain
In this week's issue of Crypto for Advisors, learn how brands are leveraging blockchain to innovate loyalty programs.
(Ashkan Forouzani/Unsplash)

"Airphoria" (Nike/Epic Games)
How Gaming, Loyalty and Entertainment Are Adapting to the Rise of NFTs and Web3
The gaming, entertainment and loyalty industries are poised for big changes, thanks to Web3 tech such as NFTs and DAOs. We talk to the experts on how. Plus, Nike and Puma ann...
"Airphoria" (Nike/Epic Games)

Fortnite's Airphoria experience. (Fortnite)
Nike Brings .SWOOSH to Fortnite's 240M Users With 'Airphoria' Virtual Experience
All Fortnite players who visit the virtual Air-Max-themed island for 10 minutes or more will receive the Air Max 1 '86 Back Bling digital sneaker.
Fortnite's Airphoria experience. (Fortnite)

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Sotheby’s Golden ‘Goose’ Sale and Mercedes Benz Puts NFTs in Motion
Sotheby’s will sell Dmitri Cherniak's landmark NFT at a live auction this month, while Mercedes Benz released the 'Maschine' and Nike teamed up with EA Sports.
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Nike Is Bringing Its .SWOOSH NFTs to EA Sports Games
The sportswear giant and game publisher Electronic Arts are partnering to build new immersive experiences in the EA Sports gaming ecosystem.
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Space Pepe NFTs
Nike Trips Up .SWOOSH Launch While Bitcoin NFTs Soar
Nike’s .SWOOSH NFT drop was filled with missteps, while a Bitcoin NFT collection topped the charts and NFT lending is gaining momentum.
Space Pepe NFTs

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Nike OF1 NFT Sale Surpasses $1M Despite Delays, Tech Issues
The highly-anticipated virtual sneaker sale on .SWOOSH faced persistent delays, leaving some users frustrated. Meanwhile, Nike has called the release as a success.
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(Trump Series 2 NFT)
Traders Are Tired of Trump NFTs
The former U.S. president’s second collection isn’t as successful as his first drop was, while Sotheby’s plans to sell an impressive NFT collection seized from Three Arrows Ca...
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(Unsplash)
Nike Is Releasing Its First Digital Sneaker Collection on .Swoosh
The virtual sneaker, called Our Force 1, is a play on the brand's iconic Air Force 1 design.
(Unsplash)