Starbucks Teams Up With Micah Johnson's Aku NFT Project

The next Starbucks Odyssey Journey will feature a Stamp "designed by Aku" and include a $100,000 donation to Blessings in a Backpack, a non-profit tackling food insecurity among children.

AccessTimeIconJul 10, 2023 at 3:54 p.m. UTC
Updated Jul 18, 2023 at 2:56 p.m. UTC

Starbucks' Web3 loyalty program Odyssey announced a new collaboration with non-fungible token (NFT) collection Aku for its next digital collectible Stamp on its dedicated Discord channel.

The Aku collection, created by former Major League Baseball player Micah Johnson, centers around empowering young kids to dream big and NFTs from the collection have been purchased by celebrities including Trevor Noah, Pusha T and Tyra Banks.

On July 17, Starbucks will launch the new Journey called "Aku Adventure" which will allow Odyssey members to "embark on a mission with Aku." According to the Discord post, the new Stamp is "designed by Aku" and the Journey will be available to Odyssey members until August 13, 2023.

In addition, Starbucks also announced they will donate $100,000 to Blessings in a Backpack, a non-profit tackling food insecurity among children as part of the launch.

Starbucks has been rolling out limited-edition NFTs to members of the invitation-only Odyssey loyalty program for several months. In March, the company released “The Siren Collection,” offering 2,000 Stamps priced at $100 each. The drop was met with such high demand that some eager collectors complained of slow wait times and technical glitches. In April, the coffee chain launched “The Starbucks First Store Collection,” a 5,000-edition Stamp collection priced at $99 each which had a smoother roll-out.

Edited by Toby Leah Bochan.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Rosie Perper

Rosie Perper was the Deputy Managing Editor for Web3 and Learn, focusing on the metaverse, NFTs, DAOs and emerging technology like VR/AR. She has previously worked across breaking news, global finance, tech, culture and business. She holds a small amount of BTC and ETH and several NFTs. Subscribe to her weekly newsletter, The Airdrop.