Binance.US Starts Affiliate Marketing Program, Taking Aim at Coinbase
A Binance.US representative pointed to recent reports that rival exchange Coinbase is shuttering its affiliate program.
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Jul 20, 2022 at 10:23 a.m. UTC
Jul 20, 2022
Marketing
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What Legacy Brands Can Learn From Web3’s Hyper-Cultish Narratives
Traditional companies can ape how blockchain projects build loyalty and community, says one strategist.
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Jul 13, 2022 at 6:11 p.m. UTC
Jul 13, 2022
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At Nationals Ballpark, Terra’s Bad Week Never Happened
Terra’s $38 million Nationals sponsorship hasn’t made an impact on “Terra Club” workers and fans.
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May 15, 2022 at 10:28 p.m. UTC
May 15, 2022
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Bitcoin Influencer Dan Held Steps Back From Kraken’s Marketing Team
The soon-to-be former marketing director will instead focus on a personal consulting gig.
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May 5, 2022 at 4:20 p.m. UTC
May 5, 2022
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Crypto News Roundup for Jan. 28, 2022
With bitcoin breaking below crucial support and a look at how influencers are using crypto to engage more actively with their fans, CoinDesk’s Markets Daily is back with the l...
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Jan 28, 2022 at 3:43 p.m. UTC
Jan 28, 2022
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Influencer Insights on New-Age Marketing and How to Grow a Brand Online
Influencers and entrepreneurs Sabrina Sadeghian (4AM Skin) and Nicole Shiraz (Nalia Swim) explain to “New Money” hosts Spencer Dinwiddie and Solo Ceesay how they utilized the...
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Jan 27, 2022 at 2:02 p.m. UTC
Jan 27, 2022
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Crypto.com CEO Acknowledges 400 Customer Accounts Were Hacked
The CEO of Singapore-based centralized crypto exchange Crypto.com, Kris Marszalek, confirmed Wednesday 400 accounts were hacked earlier this week. “The Hash” team discusses th...
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Jan 20, 2022 at 8:08 p.m. UTC
Jan 20, 2022
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Note to Brands: Crypto Isn’t Funny Money. It’s Community
How marketers can engage with crypto folk (and how not to).
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Nov 30, 2021 at 8:52 p.m. UTC
Nov 30, 2021
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Coinbase Names Former Facebook Executive as CMO
Kate Rouch spent more than a decade at the social media giant.
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Aug 26, 2021 at 7:38 p.m. UTC
Aug 26, 2021
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Crypto Has a Marketing Issue
There’s a troubling cultural trend around cryptocurrency, one that encourages retail investors to “ape into” the market in search of riches.
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Jul 8, 2021 at 4:59 p.m. UTC
Jul 8, 2021