Pay TV provider Dish Network, one of the first big firms to accept bitcoin payments, has announced it now also accepts bitcoin cash.
DISH customers can now pay their monthly TV bills in bitcoin.
DISH COO Bernie Han speaks to CoinDesk about why bitcoin payments are smart business for the satellite service.
If anything, the news that satellite operator DISH Network will accept bitcoin is positive publicity for the virtual currency.
New and large merchants' announcements to accept bitcoin moves it closer to a mainstream monetary transition.
The price has increased 34.5% from this time last month, when the CoinDesk BPI closed at $445.87.
The Colorado-based company is one of the biggest content providers in America, with more than 14 million pay-TV subscribers.