DISH customers can now use bitcoin to pay their monthly TV bills.
The Colorado-based company went live with its bitcoin payments program today as part of its previously announced third-quarter rollout.
Speaking to CoinDesk, DISH head of corporate communications John Hall framed the news as part of the company's overarching goal to embrace innovation:
"You can actually go into an app within the Hopper and pay your bill, and now if you choose bitcoin, it will come [up] with a QR code that you can pay right on your TV screen," Hall added.
DISH will accept payments through bitcoin merchant processor Coinbase.
Life on Bitcoin gets easier
Beccy Craig told CoinDesk that, while she was previously been a DISH customer, she's looking forward to resuming the service now that she can make monthly payments in bitcoin.
She also illustrated how a service like the one now available through DISH could have improved her experience living solely on bitcoin, saying:
Austin Craig added: "We had a lot of time to read books and take hikes, but there were not very many luxuries like DISH."
While TV may have been off limits at the time, the couple did have some success stretching the limits of what was available for purchase with bitcoin, even booking airline travel and hotel stays.
DISH expects slow customer response
Though Hall confirmed DISH is excited about its newest payment offering, he said the company is still unsure as to what the initial response will be from consumers.
"To be quite honest, it's too early to tell," Hall said. "[We've] heard some pretty good feedback from consumers that are interested in doing this with DISH, which is encouraging, but you can't really put a number on what the response will be."
He went on to suggest that the company expects a small number of new subscribers as a result of the payment option, but that the amount of these customers will increase over time.
"Likely we'll start slow and go from there," he added.
DISH is currently the second-largest bitcoin-accepting business by annual revenue, earning $13.9m a year.
Image via CNET
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