DISH customers can now use bitcoin to pay their monthly TV bills.
"You can actually go into an app within the Hopper and pay your bill, and now if you choose bitcoin, it will come [up] with a QR code that you can pay right on your TV screen," Hall added.
Life on Bitcoin gets easier
Beccy Craig told CoinDesk that, while she was previously been a DISH customer, she's looking forward to resuming the service now that she can make monthly payments in bitcoin.
Austin Craig added: "We had a lot of time to read books and take hikes, but there were not very many luxuries like DISH."
DISH expects slow customer response
Though Hall confirmed DISH is excited about its newest payment offering, he said the company is still unsure as to what the initial response will be from consumers.
"To be quite honest, it's too early to tell," Hall said. "[We've] heard some pretty good feedback from consumers that are interested in doing this with DISH, which is encouraging, but you can't really put a number on what the response will be."
He went on to suggest that the company expects a small number of new subscribers as a result of the payment option, but that the amount of these customers will increase over time.
"Likely we'll start slow and go from there," he added.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.