David Leichtman, a managing partner at law firm Leichtman Law PLLC, said what a brand is protecting “is the value of the brand,” including its name or logo. That's the key issue of the Yuga Labs lawsuit.
The trial between NFT artist Mason Rothschild and French luxury house Hermès came to a close on Monday after a year-long trademark battle over an NFT project inspired by the brand's famous handbag.
NFTs may be able to help creators monetize their work, but questions of copyright and ownership have yet to give creators true ownership over their creations.
As non-fungible token holders look for new ways to monetize their digital collectibles, creators might seek to define what collectors can and can’t do with the original artwork.
NFTs giving token holders total ownership rights is an ambitious idea, one that's “a long way off,” Alex Thorn, head of research at Galaxy Digital, said on CoinDesk TV’s “First Mover.”