Cryptocurrency exchange has extended its sports sponsorships through a partnership with Formula 1.

  • The Hong Kong-based exchange has become an inaugural partner of F1's new "Sprint" format, according to an announcement Tuesday.
  •'s branding will be present trackside at all F1 races for the remainder of the 2021 season starting with British Grand Prix at Silverstone on July 17.
  • The partnership furthers's presence at major sporting events; the exchange sponsored Italian soccer's Coppa Italia final in May.
  • It also signed a deal with the National Hockey League team Montreal Canadiens in March.

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