Cryptocurrency exchange Crypto.com has extended its sports sponsorships through a partnership with Formula 1.

  • The Hong Kong-based exchange has become an inaugural partner of F1's new "Sprint" format, according to an announcement Tuesday.
  • Crypto.com's branding will be present trackside at all F1 races for the remainder of the 2021 season starting with British Grand Prix at Silverstone on July 17.
  • The partnership furthers Crypto.com's presence at major sporting events; the exchange sponsored Italian soccer's Coppa Italia final in May.
  • It also signed a deal with the National Hockey League team Montreal Canadiens in March.

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