Cryptocurrency exchange Crypto.com has extended its sports sponsorships through a partnership with Formula 1.
- The Hong Kong-based exchange has become an inaugural partner of F1's new "Sprint" format, according to an announcement Tuesday.
- Crypto.com's branding will be present trackside at all F1 races for the remainder of the 2021 season starting with British Grand Prix at Silverstone on July 17.
- The partnership furthers Crypto.com's presence at major sporting events; the exchange sponsored Italian soccer's Coppa Italia final in May.
- It also signed a deal with the National Hockey League team Montreal Canadiens in March.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.
Learn more about Consensus 2023, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.