Chipotle Now Accepting Cryptocurrency Payments at US Locations

The Tex-Mex chain’s partnership with Flexa allows customers to pay with 98 different digital currencies, including BTC, ETH and SOL.

AccessTimeIconJun 2, 2022 at 5:56 p.m. UTC
Updated Jun 2, 2022 at 7:42 p.m. UTC

Elizabeth Napolitano is a news reporter at CoinDesk.

Fast-casual chain Chipotle Mexican Grill (CMG) has begun accepting cryptocurrency payments through Flexa, a digital payments platform.

Customers can pay for their burritos and other Tex-Mex favorites using Flexa at any Chipotle restaurant across the U.S. The Flexa platform supports 98 digital currencies, including bitcoin (BTC), ether (ETH) and Solana's SOL. Customers must download the Gemini or SPEDN app, which store digital assets, to use Flexa for in-store purchases.

To celebrate its new payment options, Chipotle is giving 10% off to customers who make their next purchase with any digital currency in a Flexa-enabled app.

This isn’t Chipotle’s first move into digital currency. Last year, Chipotle announced it would give away $100,000 in free burritos and $100,000 in bitcoin to celebrate National Burrito Day. This year, Chipotle launched its own in-experience currency, Burrito Bucks, on Roblox (RBLX) to accompany the launch of its Burrito Builder game on the same platform. Players could exchange Burrito Bucks for a free entrée code at participating Chipotle restaurants.

Chipotle joins a growing list of fast-food restaurants experimenting with cryptocurrency payments and promotions. In March, Shake Shack (SHAK) announced customers would receive 15% of their purchases back in the form of bitcoin on any Shake Shack purchase made with Block’s (SQ) Cash App debit card, Cash Card. Nearly a year earlier, sandwich shop Quiznos partnered with Bakkt App to launch a pilot program to accept payments in bitcoin at select Quiznos outlets in Denver.

Flexa co-founder Trevor Filter says expanding digital currency payment options benefits both customers and companies.

“Chipotle benefits from reaching customers where they are through the new payment methods they want to use,” Filter told CoinDesk. “And, at the same time, Chipotle’s customers benefit from greater payment flexibility, faster checkout and a more seamless experience at the fast casual restaurants they already love.”

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

CoinDesk - Unknown

Elizabeth Napolitano is a news reporter at CoinDesk.

CoinDesk - Unknown

Elizabeth Napolitano is a news reporter at CoinDesk.

Trending

1
CoinDesk - Unknown
Former JPMorgan Banker Samir Shah Becomes COO at Pantera Capital

Shah joins Pantera after 12 years at JPMorgan spanning roles in sales, strategy and digital.

CoinDesk - Unknown
2
CoinDesk - Unknown
First Mover Asia: Bitcoin Rebounds Past $20K; China’s Blockchain Revolution Is Missing On-Chain Data

Ether and most other major altcoins regain ground they'd lost in last week's downturn; China companies seem unconvinced by blockchain technology.

CoinDesk - Unknown
3
CoinDesk - Unknown
NFT Platforms Should Be Caught by EU Money-Laundering Overhaul, Lawmakers Say

Unhosted wallets and decentralized finance were left largely unscathed by two landmark crypto laws agreed to last week, but left-wing lawmakers may seek another go as they discuss dirty-money rules.

CoinDesk - Unknown
4
CoinDesk - Unknown
Bitcoin se recupera y supera los $19K; Nomura advierte de una recesión en EE. UU. y Reino Unido

Nomura escribió acerca de una recesión en la eurozona, el Reino Unido y Asia Pacífico, lo que podría influir en los precios de las criptomonedas.

CoinDesk - Unknown