Players will carry out a mock "chiptocurrency" rescue mission and crack the code of a digital wallet. The contestants will guess a valid six-digit code 10 times for a chance to win a free burrito or bitcoin on this website: burritosorbitcoin.com.
Chipotle said 10,000 players will win a free burrito, 50 players will win $500 in bitcoin and three players will win $25,000 in bitcoin.
"National Burrito Day is a huge moment for Chipotle as our fans traditionally flock to our restaurants and digital platforms to order their favorites," said Chris Brandt, Chipotle’s chief marketing officer.
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