Shake Shack Offering Bitcoin Rewards for Customers Using Block’s Cash App
The burger chain is testing customer demand for cryptocurrency options, especially among its younger clientele.
Mar 4, 2022 at 2:24 p.m. UTC:format(webp)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/KBSDRLTKL5E73I2XZLCDOQJRSA.jpg)
People walk past a Shake Shack Inc. restaurant during a media tour of the Jewel Changi Airport in Singapore, on Thursday, April 11, 2019. The Jewel is a new mega-attraction at Singapore's Changi Airport and will open its doors to the public on April 17. Photographer: Wei Leng Tay/Bloomberg via Getty Images
Michael Bellusci is CoinDesk's crypto reporter focused on public companies and digital asset firms.
Popular burger chain Shake Shack (SHAK) is running a promotion in which customers can receive bitcoin as a reward for purchases made using Block’s (SQ) Cash App. Shake Shack confirmed to CoinDesk the details of the promotion, which was first reported by The Wall Street Journal.
- Customers will receive 15% of their purchase back in the form of bitcoin on any Shake Shack purchase made with Cash Card, which is a debit card available to Cash App users, as well as by buying items via Cash Boost, a rewards program available to Cash Card members.
- Shake Shack is trying to see if it can attract younger customers with the crypto rewards, as well as gauge customer demand in general for cryptocurrency options, executives told the Journal. So far, the company hasn’t seen demand to make purchases in cryptocurrencies.
- The promotion will be available through mid-March.
- Shake Shack posted total revenue of $739.9 million in 2021, up 41.5% versus the prior year, according to its latest financial results. The burger chain has over 240 U.S. locations and over 125 internationally.
UPDATE (March 4, 17:10 UTC): Updated to include confirmation from Shake Shack and remove 'report' from headline.
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Michael Bellusci is CoinDesk's crypto reporter focused on public companies and digital asset firms.
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Michael Bellusci is CoinDesk's crypto reporter focused on public companies and digital asset firms.
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