Bakkt, Quiznos Sandwich Chain to Launch Bitcoin Payment Pilot Program

The crypto custodian and Quiznos will allow customers at select Denver locations to purchase items with the cryptocurrency.

AccessTimeIconAug 3, 2021 at 10:44 p.m. UTC
Updated Sep 14, 2021 at 1:35 p.m. UTC

Digital asset custody provider Bakkt and Quiznos are starting a pilot program that will enable customers at a number of the sandwich chain’s outlets in Denver to use bitcoin as payment, the companies announced Tuesday.

  • The program, which will include Quiznos’ high-traffic Denver airport location, will launch in mid-August, the companies said.
  • Quiznos customers who download the Bakkt App, purchase bitcoin and use it to pay for their next meal at select locations will receive a $15 bitcoin reward.
  • Bakkt Chief Revenue Officer Sheela Zemlin said that the firm would "closely watch how this pilot performs, with the potential to expand the partnership to additional Quiznos locations across the country."
  • Bakkt has been recruiting retail chains and other businesses to its app, which it launched in 2019 to make it easier to execute bitcoin transactions. Bakkt App users can pay for products and services in bitcoin, use bitcoin in tandem with loyalty and rewards points programs or convert bitcoin to gift cards and cash.
  • Mark Lohmann, president of Rego Restaurant Group, Quiznos' parent company, said that working with Bakkt was appealing primarily because it would allow Quiznos “to accept bitcoin directly at the point of sale” quickly and smoothly.
  • “As we continue our digital transformation journey and respond to mobile and millennial consumer demand for alternative and cryptocurrency payment options, we are excited to offer yet another accessible way for customers to buy a meal,” Lohmann said.

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Trending

1
CoinDesk - Unknown
NFT Platforms Should Be Caught by EU Money-Laundering Overhaul, Lawmakers Say

Unhosted wallets and decentralized finance were left largely unscathed by two landmark crypto laws agreed to last week, but left-wing lawmakers may seek another go as they discuss dirty-money rules.

CoinDesk - Unknown
2
CoinDesk - Unknown
Bitcoin se recupera y supera los $19K; Nomura advierte de una recesión en EE. UU. y Reino Unido

Nomura escribió acerca de una recesión en la eurozona, el Reino Unido y Asia Pacífico, lo que podría influir en los precios de las criptomonedas.

CoinDesk - Unknown
3
CoinDesk - Unknown
Argentinos se refugian en stablecoins durante el fin de semana tras dimisión del ministro de Economía

Los principales exchanges del país informaron que los usuarios compraron hasta tres veces más criptomonedas estables que durante un fin de semana normal, en medio una crisis económica en ciernes.

CoinDesk - Unknown
4
CoinDesk - Unknown
Polkadot Builder Parity Technologies Adds 3 Execs to Leadership Team

The new executives joining Parity are Eran Barak (COO), Peter Ruchatz (CMO) and Fahmi Syed (CFO)

CoinDesk - Unknown