Nike

What Does Web3 Actually Mean?
What Does Web3 Actually Mean?
Brands like Nike, Starbucks and Gucci have started to make big bets on Web3 through non-fungible token (NFT) sales or metaverse activations. Web3 has also been increasingly ad...
What Does Web3 Actually Mean?

(David Peperkamp/Getty Images)
Nike’s Web3 Platform .SWOOSH Will Reward Creators for Virtual Sneaker Designs
The global sportswear brand is offering a $5,000 cash prize and a chance to collaborate with Nike designers on a one-of-one virtual sneaker.
(David Peperkamp/Getty Images)

Polygon Studios CEO on Partnership With Starbucks
Polygon Studios CEO on Partnership With Starbucks
Polygon’s business-development team has managed to land partnerships with major brands entering the Web3 space, including Nike, Reddit, Meta and Robinhood. Polygon Studios CEO...
Polygon Studios CEO on Partnership With Starbucks

(Rachel Sun/CoinDesk)
Brands Will Save Crypto? Be Careful What You Wish For
Legacy platforms and mega-companies are helping usher blockchain frameworks into the mainstream, but we must deliberately build systems over which those corporate machines can...
(Rachel Sun/CoinDesk)

NIKE high top sneaker in neon lights (Unsplash)
Nike Sprints Into Web3 With New .SWOOSH Platform
The footwear giant’s latest Web3 move will allow community members to create and trade their own digital collectibles.
NIKE high top sneaker in neon lights (Unsplash)

Nike and Hermès File Lawsuits for Trademark Infringement as Fashion Collides With NFTs
Nike and Hermès File Lawsuits for Trademark Infringement as Fashion Collides With NFTs
Nike has filed a lawsuit against online sneaker reseller StockX for selling unauthorized images of its shoes in the form of non-fungible tokens (NFTs). Separately, Hermès file...
Nike and Hermès File Lawsuits for Trademark Infringement as Fashion Collides With NFTs

Nike Purchases NFT Fashion and Collectibles Startup RTFKT
Nike Purchases NFT Fashion and Collectibles Startup RTFKT
NFT collectibles and fashion startup RTFKT has been acquired by multinational footwear behemoth Nike. Nike has been exploring blockchain tech since 2019, including patenting t...
Nike Purchases NFT Fashion and Collectibles Startup RTFKT

A university research center found a blockchain tracking tool could aid retailers share product info across supply chains. (Image credit: Allan Gulley/RFID Lab)
Nike, Macy's Run Blockchain Trial With Auburn's RFID Lab
Blockchain might help major apparel brands from Nike to Macy’s better share their product data across the retail supply chain, according to a new white paper from Auburn Unive...
A university research center found a blockchain tracking tool could aid retailers share product info across supply chains. (Image credit: Allan Gulley/RFID Lab)