Macys

Web3

Web3

Cool Cats Claws at Mainstream Strategy, Rebrands to Expand Audience Beyond Web3

The popular NFT collection wants to make its brand mainstream through storytelling, entertainment and partnerships surrounding its beloved Blue Cat character.

By Cam Thompson

Sponsored

Feb 1, 2023 at 9:37 p.m. UTC

Feb 1, 2023

Web3NFTOpenSeaMacys

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Video

Nft

Macy’s Thanksgiving Day Parade Gets In on NFT Craze With Collectible Balloons

Macy’s is releasing a series of parade-themed NFTs this Thanksgiving Day, with plans to donate the proceeds to charity. 9,500 NFTs will be sold through Sweet’s NFT marketplace, built atop Polygon, featuring some of the parade’s iconic, giant balloons dating to the 1920s.

By CoinDesk Staff

Sponsored

Nov 19, 2021 at 9:11 p.m. UTC

Nov 19, 2021

NFTcdtvHash clipPolygonMacysSweets

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Markets

Retail

Nike, Macy's Run Blockchain Trial With Auburn's RFID Lab

Blockchain might help major apparel brands from Nike to Macy’s better share their product data across the retail supply chain, according to a new white paper from Auburn University’s RFID Lab.

By Danny Nelson

Sponsored

Mar 6, 2020 at 6:00 a.m. UTC

Mar 6, 2020

RetailBlockchainNikeMacysRFID LabAuburn

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