Cookie (COOKIE) is the native cryptocurrency of the Cookie3 ecosystem, a MarketingFi platform integrating AI and data analytics to enhance marketing within the Web 3.0 space. The token is used to reward user engagement, enable governance through the Cookie DAO, and provide access to marketing and analytics services. COOKIE holders can stake tokens for additional rewards and participate in DAO decision-making. Created by Cookie3, co-founded by Filip Wielanier and Wojciech Piechociński, the platform aims to help businesses optimise marketing efforts while distinguishing quality users from bots or malicious actors through AI-driven analysis.