Simon's Cat (CAT) is a meme cryptocurrency inspired by the popular animated series Simon's Cat, created by Simon Tofield. The token was launched in 2024 as part of an initiative to bring the brand into the Web3 space. Built on the Binance Smart Chain (BSC), the CAT token is a community-driven project aimed at leveraging the global recognition of Simon’s Cat, which has amassed billions of views across social media platforms. The token integrates with entertainment apps and games, allowing users to purchase virtual items and engage with exclusive Simon's Cat content.

The CAT token primarily functions as part of an entertainment and engagement ecosystem. Its use cases include in-game purchases in decentralized applications (dApps) and participation in special events for token holders. Additionally, the project has a strong philanthropic component, with 10% of the token distribution dedicated to the Simon's Cat Foundation, which supports animal welfare initiatives, including feeding and rescuing cats. A deflationary model reduces the supply over time, as a portion of each transaction is allocated to charitable causes, encouraging long-term holding.

Simon's Cat (CAT) was created as a collaborative effort between Banijay Rights, the content distribution arm of Banijay Entertainment, and Anonymous Labs, a Web3 marketing and development agency. The project leverages the intellectual property of Simon’s Cat, a beloved animated character first introduced in 2008. Simon Tofield, the creator of Simon’s Cat, continues to support the expansion of the brand into new media formats, including this venture into cryptocurrency.