Why the Smurfs? One of the draws of the intellectual property (IP) was its broad Web2 reach with “94% recognition globally.” Smurfs are known not only in Belgium where the comics began, but also broadly across Europe, the U.S. and China, where the Smurfs are welcomed for their spirit of community and collaboration, co-founder and Chief Marketing Officer Arthur Salkin told CoinDesk.
That spirit was a key factor that appealed to Frédéric Montagnon, another Smurfs Society co-founder who focuses on strategy for the brand. Montagnon said the Smurfs are the ideal partner in onboarding Web2 fans to Web3 through an inclusive, welcoming community. The Smurfs' pedigree as a friendly, accessible brand that focuses on caring for others was a huge draw.
“We see NFTs as creating a community that doesn’t have borders,” Montagnon told CoinDesk. “Web3 provides less hassle and all the freedom to connect with others and provide digital sovereignty, which is very important.”
Starting April 18, the Smurf Society will open a bucket auction for 3,000 NFTs based on the Smurfs characters. While there are Smurfs avatars based on famous legacy characters including Papa Smurf, Brainy Smurf and Smurfette, the Smurfs’ Society Legendary Collection brings Web3 characters to the village like VR Smurf and Crypto Smurf.
The Smurfs Society has been building over the past year with a smaller, closed community who have been testing the gamified Smurfy world, built on Polygon. Those early adopters have been rewarded with Crystals which can be traded on secondary markets like OpenSea and will provide access to a discounted allow-list sale following the public bucket auction.
Part of the gaming experience highlighted education as part of the quests. “Every day you had the opportunity to mint some ingredients and if you picked the right ingredients you could mint a potion and create a crystal,” Montagnon explained. “So there could be a quest that helped you understand what you needed to mint and how it worked with blockchain technology.”
See Also: How to Find Your Community in Web3
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