Jim Henson's Beloved Children Series 'Fraggle Rock' Releases NFT Trading Cards
Fans of the 1980s fantasy Muppet television show can collect digital trading cards and connect with other fans through an app.
"Fraggle Rock," the beloved 1980s children's series from The Jim Henson Company, has teamed up with digital collectibles company Tibles to launch digital collectibles on the Flow blockchain.
Fans of the fantasy Muppet television series can interact, engage and collect digital trading cards featuring the show's iconic characters through the Tibles Fraggle Rock iOS app and online. The app features a chat function so fans of the show can connect and trade packs of the digital trading cards. In addition, it will also provide fans with regular new content releases.
“Fraggle Rock has been a beloved franchise for 40 years and adults who grew up with the show are always looking for new ways to collect and enjoy their favorite characters," Melissa Segal, head of consumer products for The Jim Henson Company, told CoinDesk.
Digital collectible packs will start at $4.99 and come in packs of five that users can view in a virtual sticker book, which can be used to decorate their digital “room” within the app.
"Fraggle Rock is the perfect brand for a collectibles experience," Aaron Hickle, vice president of marketing at Tibles, told CoinDesk. "Fans are deeply engaged in the way that comes with a precious childhood memory. The messaging and themes remain relevant to this day helping build a whole new generation of Fraggle fans."
It's unclear if other Muppet characters will develop their own NFT collections, though Hickle said Tibles will "continue to seek future partnerships."
It appears the show is eager to welcome in a new generation of fans. In December 2022, "Fraggle Rock: Back to the Rock," a reboot of the original series, was renewed for a second season on Apple TV+.
UPDATE (Jan. 31 14:31 UTC): Adds additional comment from Jim Henson Company.
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