Warner Music Group Continues Its Web3 Expansion With New Metaverse Job Posting

The global record label has steadily been expanding its blockchain partnerships with platforms like The Sandbox, OpenSea, OneOf and more.

AccessTimeIconOct 5, 2022 at 4:56 p.m. UTC
Updated Oct 7, 2022 at 1:44 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

Music and entertainment conglomerate Warner Music Group (WMG) is continuing to expand its Web3 strategy, evident in its latest job posting for a senior director for metaverse development.

The role, posted to LinkedIn on Wednesday, calls for someone based in New York to lead its metaverse strategy, including "music entertainment experiences in metaverse and gaming." Specifically, WMG says that metaverse projects will focus on "immersive experiences and strategic content integration." The ideal candidate, according to the listing, is someone with experience working at a game developer, studio or metaverse platform who also has a deep understanding of content licensing and the global digital media landscape.

The new hire will add to WMG's growing portfolio of key roles focused on developing its Web3 ecosystem and metaverse projects. In April, the company brought on Linkin Park co-founder and music tech pioneer Mike Shinoda as its community innovation adviser, where he is helping to "shape the company’s artist-centric approach to Web3." In September, the company appointed Niels Walboomers as president of records and publishing for Benelux (as Belgium, the Netherlands and Luxembourg are collectively known), who said he hoped to "broaden the range of talent we work with even further and be super innovative about we connect them with fans in the web3 era."

WMG has also embraced blockchain-based collaborations with major metaverse platforms and NFT marketplaces. In January, the company announced that it would launch a music-focused theme park on metaverse platform The Sandbox featuring the company's expansive roster of artists. In February, it announced a partnership with blockchain gaming company Splinterlands to develop play-to-earn games. The company has also worked on interactive experiences with gaming platform Roblox, digital collectibles platform Blockparty, virtual entertainment provider Wave, avatar technology company Genies and NFT marketplaces OneOf and OpenSea.

Other major entertainment companies are expending their Web3 teams, including Walt Disney (DIS), which posted a job listing last month for a principal counsel specializing in non-fungible tokens (NFTs) and decentralized finance (DeFi).

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is an award-winning media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. In November 2023, CoinDesk was acquired by Bullish group, owner of Bullish, a regulated, institutional digital assets exchange. Bullish group is majority owned by Block.one; both groups have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary, and an editorial committee, chaired by a former editor-in-chief of The Wall Street Journal, is being formed to support journalistic integrity.

Rosie Perper

Rosie Perper was the Deputy Managing Editor for Web3 and Learn, focusing on the metaverse, NFTs, DAOs and emerging technology like VR/AR. She has previously worked across breaking news, global finance, tech, culture and business. She holds a small amount of BTC and ETH and several NFTs. Subscribe to her weekly newsletter, The Airdrop.


Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.


Read more about