Warner Music Group Adding Play-to-Earn Games With Splinterlands Partnership

The music giant is adding blockchain-based gaming to its repertoire in an effort to expand revenue streams for its roster of musicians.

AccessTimeIconFeb 23, 2022 at 4:08 p.m. UTC
Updated May 11, 2023 at 7:16 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

Warner Music Group (WMG) has partnered with blockchain gaming company Splinterlands to develop play-to-earn (P2E) games for its roster of artists, the company announced Wednesday.

WMG said it’s initially focused on building mobile-friendly, arcade-style games, with the goal of gaining “wider adoption and community building,” according to the press release.

  • Earn Alliance CEO on Helping Gamers Discover Web3
    Earn Alliance CEO on Helping Gamers Discover Web3
  • Web3 Gaming Market Still Growing in 2023: Game7 Data
    Web3 Gaming Market Still Growing in 2023: Game7 Data
  • State of Web3 Gaming in 2023
    State of Web3 Gaming in 2023
  • Metaverse-Focused Gala Games to Airdrop Version 2 Tokens in May
    Metaverse-Focused Gala Games to Airdrop Version 2 Tokens in May
  • “I don’t think we can underestimate how massive the opportunity around P2E gaming is,” Oana Ruxandra, chief digital officer of WMG, said in a statement. “As we build, we will be unlocking new revenue streams for our artists while further solidifying fans’ participation in value created.”

    WMG is the owner of record labels Atlantic, Warner Records, Elektra and Parlophone. The company’s initial foray into crypto came in January, when it announced it was building a theme park in the metaverse game The Sandbox to host virtual concerts for its artists.

    Splinterlands’ most popular product is a blockchain-based card game by the same name, which the company says has over 1.8 million users. The game’s native token SPS is up 7% on the news.


    Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

    Eli Tan

    Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

    Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.

    Read more about