Why Disco's Swag Is 'Prohibitively Expensive'

Disco, a metaverse company focused on consent-based digital identity, is working to address the significance of users' online reputation and personal data. The firm is incentivizing customers to move personal data from company-owned platforms to user-owned digital wallets by making its swag free for users who do it — and prohibitively expensive for everyone else. "The Hash" panel shares their reactions to the marketing strategy.