Mar 5, 2024

Coachella Innovation Lead Sam Schoonover answers five rapid fire questions from CoinDesk, including NFT's killer use cases, the journey that led him to digital collectibles and why it chose Avalanche to launch the collection.

Video transcript

What's the killer use case for NFTS Real World utility? What is it gonna take for more mainstream brands to implement web three tech uh new use cases that their audiences care about? Coachella's new NFT project is using the avalanche block chain. Why did you choose that one? Uh We're aligned on product that we want to build and, and experience that we want to create for Coachella fans. What does the future of music festivals look like to you? Uh more online experiences and more IRL uh connections with artists? And how did you get into NFTS? What's your NFT Genesis story, artist royalties? Basically artists making money online.

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