Crypto exchange Crypto.com is embarking on a $100 million global advertising campaign. Entitled “Fortune Favors the Brave,” the ad stars Matt Damon and is directed by Oscar-winning cinematographer Wally Pfister. “The Hash” squad discusses the firm’s latest attempts to capture crypto’s bull market momentum and establish the brand in front of a wider mainstream audience.
Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to coindesk.consensus.com to register and buy your pass now.