Crypto.com CEO on $700M Staples Center Deal and Why Sports Sponsorships Are Important

Nov 23, 2021

Cryptocurrency exchange Crypto.com has invested $100 million in a global advertising campaign featuring Matt Damon. Following a $700 million naming deal, the Staples Center arena in Los Angeles will be renamed Crypto.com Arena. Crypto.com CEO Kris Marszalek shares insights into the firm’s marketing strategy and whether the sponsorship deals are paying off.

Up Next

05:37

Consensus 2024: All Eyes on Regulation

May 31, 2024

10:29

Consensus Heads to Toronto in 2025

Jun 11, 2024

10:49

Citi's Exploration Into Crypto and the Metaverse

Jun 6, 2024

06:17

Crypto Needs 'More Enforcement': Former White House Official Carole House

Jun 5, 2024

09:47

Visa Is the 'Bridge' Between Payment and Blockchain Technologies: Head of Crypto

May 30, 2024

View all

Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to coindesk.consensus.com to register and buy your pass now.