How Crypto is Impacting College Athletes Monetizing Their Talents

The NCAA began permitting sponsorship deals for students in 2021, allowing new opportunities to profit off of their own Name, Image, and Likeness. One of those opportunities is non-fungible tokens. Deloitte predicts NFTs for sports media will generate more than $2 billion in 2022, about double from the year before. "Community Crypto" host Isaiah Jackson takes a closer look at what this rule and new emerging technologies mean for college athletes.


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A weekly show hosted by “Bitcoin and Black America” author Isaiah Jackson who will explore how crypto is creating and impacting various communities around the world. Central to the program are weekly taped “virtual meet-ups” that Isaiah will organize and host around the U.S. and the rest of the world. Key themes, issues or questions that arise from the meet-up will be further explored during the rest of the show with guests and demos.