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[SPONSORED CONTENT] Head of Immersive Tech at Procter & Gamble on How Web3 Elevates the Consumer Experience

Jan 23, 2023

Ioana Matei, Head of Immersive Tech at Procter & Gamble sits down with SVP, Head of CoinDesk Studios, Sam Ewen at CES 2023 to discuss their metaverse strategy and how Web3 is evolving the consumer experience globally.

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    CoinDesk Staff
    CoinDesk Staff
    CoinDesk is the world leader in news, prices and information on bitcoin and other digital currencies. We cover news and analysis on the trends, price movements, technologies, companies and people in the bitcoin and digital currency world.
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    Bitcoin Price Index XBX

    The CoinDesk Bitcoin Price Index (XBX) is the world’s leading reference for the price of bitcoin, used by the largest institutions active in crypto assets. It is the crypto market standard, benchmarking billions of dollars in registered financial products and pricing hundreds of millions in daily over-the-counter transactions. Built for replicability and reliability, in continuous operation since 2014, the XBX is relied upon by asset allocators, asset managers, market participants and exchanges. The XBX is the flagship in a portfolio of single- and multi-asset indices offered by CoinDesk.

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    CoinDesk Indices

    Logo of BTC
    BTC
    Bitcoin
    $67,972.23
    1.48%
    Logo of ETH
    ETH
    Ethereum
    $3,257.99
    0.09%
    Logo of BNB
    BNB
    Binance Coin
    $584.81
    0.95%
    Logo of SOL
    SOL
    Solana
    $184.44
    3.90%
    Logo of XRP
    XRP
    XRP
    $0.59954051
    -1.06%
    Logo of DOGE
    DOGE
    Dogecoin
    $0.13456900
    4.10%
    Logo of TON
    TON
    Toncoin
    $6.68
    -0.68%
    Logo of ADA
    ADA
    Cardano
    $0.41658540
    1.80%
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    TRX
    Tron
    $0.13727713
    0.48%
    Logo of AVAX
    AVAX
    Avalanche
    $28.59
    1.67%

    Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to coindesk.consensus.com to register and buy your pass now.

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