Zentry (ZENT) is a cryptocurrency developed as part of a rebranding effort by the former gaming union GuildFi. It operates on the Ethereum blockchain and is designed to support a wide-ranging ecosystem that goes beyond traditional decentralised autonomous organisations (DAOs). Zentry aims to integrate a story-driven and evolving product ecosystem, with a focus on the GameFi sector​​​.

Zentry (ZENT) is primarily utilised within the gaming and GameFi ecosystem. It seeks to create a unified platform that rewards players across multiple blockchains. This includes providing infrastructure for player networks, facilitating the integration of gaming economies with real-world benefits, and offering innovative gaming experiences. Zentry introduces the concept of a "play economy," where game achievements can be linked to tangible rewards, thus offering both virtual and real-world benefits​.

Zentry (ZENT) was co-founded by Jarindr Thitadilaka. He recognised the unsustainability of traditional "play-to-earn" models and led the transformation of GuildFi into Zentry, focusing on creating a more sustainable and integrated gaming ecosystem.