Universal Reward Protocol is a blockchain-based protocol. It is a tokenized ecosystem where retailers can reward shoppers for multiple behaviors such as simply visiting the store. By accepting to share their shopping data with the network, a shopper earns reward tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can redeem their tokens through these exclusive and personalized offers. Universal Reward Protocol is already working with some of the largest retailers/brands worldwide including Carrefour, Auchan, Galeries Lafayette, and Nestlé.

The URP token is an Ethereum-based (ERC-20) cryptocurrency. It is the token that powers the platform as it will serve for the users to be rewarded when providing their shopping behavior data as well as to access the available goods and services.