Spheroid Universe is a decentralised augmented reality (AR) platform that creates a digital overlay on the Earth's surface, dividing it into virtual plots called "Spaces" with precise geographic coordinates. Users can publish AR objects in these Spaces for purposes like aesthetics, entertainment, and advertising, viewable through smartphones, AR glasses, and AR helmets via the Spheroid Universe app.

The platform's primary offering is an AR social network, where users can express themselves and interact in augmented reality. This includes creating and interacting with digital objects, engaging in communications, and participating in games and business activities within the augmented environment. Spheroid Universe integrates blockchain technology to secure user-generated content and transactions, promoting a broad spectrum of AR functionalities and interactions​​.

Spheroid Universe serves various functions across different sectors:

• Augmented Reality Social Networking: Users can create personal or community-based AR worlds within the Spheroid Universe, filling Spaces with interactive and engaging digital content. This allows them to leave messages, interact with objects, and engage in new forms of communication and entertainment.
• Advertising and Marketing: Businesses can use Spheroid Universe to deploy innovative and immersive AR advertisements. These ads can be placed in prime digital locations on the Earth’s surface, offering new ways to reach and engage with audiences by blending digital experiences with the physical world.
• Digital Real Estate: Spaces within Spheroid Universe act as digital real estate assets that can be bought, sold, leased, or used as collateral. Owners can monetise their Spaces by allowing advertisements and other AR content to be published within their digital property.
• Development and Creative Projects: The platform supports the creation of AR content by developers and artists. Developers can build plugins and applications that enhance the platform’s functionality, while artists can display and sell their AR creations, opening new avenues for creativity and commerce in the AR space.
• Community and Economic Engagement: Spheroid Universe fosters a community-driven ecosystem where users, developers, and artists can all contribute and benefit. This decentralised approach encourages widespread participation and rewards contributors, aligning with the platform's goal of a collaborative and inclusive AR environment​​.