SHOPX is a cryptocurrency token central to its ecosystem, serving as an NFT-as-a-Service platform, pivotal in e-commerce and Web3 marketing. It allows businesses to create e-commerce NFTs, blending physical products with blockchain technology for innovative marketing strategies. SHOPX enhances customer engagement by offering personalised, blockchain-based experiences, fostering loyalty and repeat business. It also improves supply chain transparency and opens secondary market opportunities for NFT-linked products. SHOPX's functionalities include governance, rewards, and special access on e-commerce platforms, contributing to decentralisation and interoperability within the Polkadot ecosystem. This positions SHOPX as a key player in modern digital commerce, bridging the gap between physical goods and digital assets.