SELF is a fully decentralized token that enables users to create their own Web3 identity. The project utilizes Non-Fungible Token (NFT) technology to provide a seamless user experience, eliminating the need for complicated address strings and connecting diverse elements across the web, ranging from wallets and emails to official documents and loyalty cards​.

The SELF project focuses on enhancing the user experience in the crypto space by making it simpler and more intuitive. Its goal is to develop a platform where all crypto-related actions, from sending and receiving funds to managing loyalty cards, can be carried out under a single identity. A central feature of the SELF ecosystem is the ability to upgrade the NFTs that represent user identities, adding avatars or other enhancements to enrich the user's digital persona. The platform also features auto-chain recognition, which simplifies the process of sending and receiving cryptocurrencies by automatically detecting the relevant blockchain data associated with the SELF-identity.