Ovato is building a full circle economy for the utility of its coin, and it provides mechanisms through its strategic partners to provide incentive to both shoppers and merchants to adopt and use it. First on the supply side, users are rewarded by Ovato when they shop every day. And then Ovato helps merchants save money while increasing the revenue by adopting three new customers and lower customer acquisition cost.

Although 'OVO' was the ticker assigned at the deployment of the Ovato Token's smart contract, it is already in use by another asset that has a larger market presence and higher trading volume on major exchanges. Due to this pre-existing association and to avoid confusion in the marketplace, the alternative ticker 'OVATO' has been adopted for this token. This designation is specifically used to ensure that assets are distinctly identified.