Nodis aims to disrupt social media marketing through its challenge program. Businesses can post a Challenge on Nodis platform for people to participate. It can be something such as "take a selfie in front of our store and post it on your social media". Once proof of completion is submitted, all users on the platform can vote on whether it meets the Challenge criteria. Both approved participants and voters on the majority side will be rewarded with NODIS tokens.

NODIS tokens (NEO-Based) are designed to exchange for products or services voucher on Nodis.io, which users can redeem at local stores. It is a unique rewards program embedded within the Challenge system.