Matrix One is a decentralised protocol that enables the creation, personalisation and deployment of human-like AI agents across virtual, augmented and web-based environments. It provides a modular infrastructure combining AI tools, 3D avatar systems, and a marketplace to support creators, developers and users. The native token, MATRIX, underpins this ecosystem by serving as a medium of exchange, incentivising participation and enabling governance. Through staking and integrated rewards programmes, it fosters long-term engagement and equitable value distribution. Founded by Mark Studholme and supported by contributors from across the Web3 and AI space, Matrix One aims to make intelligent digital agents accessible, customisable and economically viable in the next generation of internet applications.
Matrix One is a decentralised protocol designed to support the creation, deployment and interaction of human-like AI characters within immersive digital environments. It provides tools and infrastructure for building intelligent 3D AI agents that operate across virtual and augmented reality settings, as well as conventional web platforms.
At the centre of this ecosystem is the MATRIX token, which enables an equitable, incentive-driven economy for developers, creators and end-users. Matrix One’s infrastructure includes the Character Studio, 3D Avatar Visualizer, Model Index and a Character Marketplace — forming a modular protocol to facilitate the creation of emotionally responsive, continuously learning AI agents.
Matrix One integrates various technologies such as large language models (LLMs), low-rank adaptation (LoRA), retrieval-augmented generation (RAG), blockchain for data security and AR/VR capabilities to enhance the realism, personalisation and utility of AI-driven characters in web3 environments.
The MATRIX token serves multiple functions within the Matrix One ecosystem:
Medium of Exchange: Used for transactions in the Character Marketplace, where users can buy and sell tokenised AI agents, scenes, emotes, voices and clothing.
Incentivisation: Contributors — including creators, app users, developers and compute providers — are rewarded in MATRIX tokens based on their participation.
Governance: Holders of MATRIX tokens have the right to participate in governance processes, voting on proposals related to platform features and community fund allocation.
Access and Utility: Required to access various tools and functionalities across the protocol, including advanced AI agent customisation and integration options.
Staking: Token holders can stake their MATRIX in the official staking portal to earn rewards, with increasing annual percentage yields (APY) based on the staking duration. Staked tokens also confer enhanced ecosystem privileges and future governance rights.
Community Engagement: Through the Neos Points Programme, users can earn MATRIX via engagement tasks across Matrix One platforms like Avatar.One, Discord and social channels.
Matrix One was founded by Mark Studholme, who leads a team with experience in AI, gaming, Web3 technologies and scalable platform development. The core team includes professionals specialising in marketing, finance, operations, content, product development and engineering.
The project has attracted support from a range of investors across the AI, blockchain and immersive web sectors. Notable backers include Animoca Brands, Digital Currency Group (DCG), Sfermion, Inception (formerly OP Crypto), Hypersphere, Polygon Studios and Ascensive Assets. Additionally, founders and key figures from projects such as The Sandbox, WilderWorld, Rarible and Polkastarter have participated in funding rounds.