LUCRE is an exclusive automated trading system & signal service for Cryptocurrencies, created to outperform the strategy of just holding Cryptocurrencies. It is developed by a team with 8 years of algorithmic trading experience. Holding a Cryptocurrency hasn’t been the best way to increase your wealth lately. LUCRE algorithm was built on a philosophy - Don’t HODL; Trade! allowing trading both ways long and short. The great appeal of this project is the ability to generate revenues in all market conditions, buying and selling at every perceived opportunity. Even when the market is going south the algorithm attempts to make a profit by shorting it.

Although 'LCR' was the ticker assigned at the deployment of the Lucre Token's smart contract, it is already in use by another asset that has a larger market presence and higher trading volume on major exchanges. Due to this pre-existing association and to avoid confusion in the marketplace, the alternative ticker 'LUCRE' has been adopted for this token. This designation is specifically used to ensure that assets are distinctly identified.