LeadCoin empowers businesses to sell their unused leads and buy hot leads from other businesses. Sellers automatically share their unused leads in real-time. LeadCoin’s matching algorithm then analyzes and matches leads to buyers. Leads who didn’t match one business, are now the perfect match for another.​​The LDC Token represents the right to acquire leads from other businesses in the network. Consumers can earn LDC tokens by sharing their data with interested businesses on LeadCoin's Lead Sharing Network.

The data is shared via a cookie or web form and is related to products or services they wish to buy. Then they get real-time targeted offers from the business that bought their lead. As their lead is being exchanged on the network, they earn LDC tokens directly to their digital wallets!​