Joint Ventures is a blockchain-based platform for digital content publishers. Their goal is to create an economy for online publishers that rewards every participant of the network, (including authors, commenters and advertisers alike) and minimizes the expenses on third-party commissions. By leveraging blockchain technology, Joint Venture addresses two of the major problems affecting the online advertising industry - lack of transparency (fraud) and the money wasted on useless middlemen commissions. JOINT is an Ethereum-based token that serves as a medium of exchange on the platform. Every transaction in their content economy requires Joint token.