The INVI Token, represented by the symbol INVI, functions on the Ethereum network as an ERC20 token. This digital asset is central to the INVITREE ecosystem. The INVITREE project initiated its blockchain division in the first quarter of 2020, with the goal of developing an ecosystem where luxury items can be seamlessly traded for digital assets in a marketplace setting. This endeavour focuses on engaging consumers through blockchain technology and presents experiences akin to expansive warehouse-style luxury stores, offering a variety of high-end products including apparel, accessories, and jewellery. Additionally, INVITREE extends its services to pre-owned goods and supports existing parallel importers.

The INVI Token's main function is to improve the luxury goods market. INVITREE uses this token in conjunction with blockchain technology to facilitate secure transactions and address the challenge of counterfeit products in the luxury sector. This initiative aims to enhance the transparency and security of international luxury goods distribution, including the import, sale (both online and offline), and resale of luxury items, especially pre-owned ones. The adoption of blockchain technology in this field seeks to strengthen consumer confidence and expand the market by ensuring authenticity and transparency in the distribution process. Additionally, the INVI Token offers benefits to holders, such as ensuring the transparency of luxury goods distribution routes and enabling escrow functions for used transactions. Within the INVITREE platform, it is intended to function as a form of payment, exchange, and compensation. Plans are also in place to introduce more point-type tokens specific to the platform in the future, expected to maintain a stable value.